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XJAZZ! FESTIVAL

Following four years of collaboration, we initiated a refresh of the visual identity for XJAZZ Berlin. Our goal was a system more flexible and recognizable to accommodate the festival's diverse programming. The new identity is anchored by pairing the distinct typefaces HAL Timezone and Penteks . Supported by an expanded palette of 25 colors, this creates a robust and dynamic visual language that clearly communicates the XJAZZ brand's energy.

Team: Luis Borchardt and Max Pietro Hoffmann

Typefaces: Penteks by Sascha Bente and Timezone by Elias Hanzer

SERVICE: IDENTITY
YEAR: 2025

XJAZZ! FESTIVAL

Following four years of collaboration, we initiated a refresh of the visual identity for XJAZZ Berlin. Our goal was a system more flexible and recognizable to accommodate the festival's diverse programming. The new identity is anchored by pairing the distinct typefaces HAL Timezone and Penteks . Supported by an expanded palette of 25 colors, this creates a robust and dynamic visual language that clearly communicates the XJAZZ brand's energy.

Team: Luis Borchardt and Max Pietro Hoffmann

Typefaces: Penteks by Sascha Bente and Timezone by Elias Hanzer

SERVICE: IDENTITY
YEAR: 2025