XJAZZ! FESTIVAL




















Following four years of collaboration, we initiated a refresh of the visual identity for XJAZZ Berlin. Our goal was a system more flexible and recognizable to accommodate the festival's diverse programming. The new identity is anchored by pairing the distinct typefaces HAL Timezone and Penteks . Supported by an expanded palette of 25 colors, this creates a robust and dynamic visual language that clearly communicates the XJAZZ brand's energy.
Team: Luis Borchardt and Max Pietro Hoffmann
Typefaces: Penteks by Sascha Bente and Timezone by Elias Hanzer
SERVICE: IDENTITY
YEAR: 2025
XJAZZ! FESTIVAL




















Following four years of collaboration, we initiated a refresh of the visual identity for XJAZZ Berlin. Our goal was a system more flexible and recognizable to accommodate the festival's diverse programming. The new identity is anchored by pairing the distinct typefaces HAL Timezone and Penteks . Supported by an expanded palette of 25 colors, this creates a robust and dynamic visual language that clearly communicates the XJAZZ brand's energy.
Team: Luis Borchardt and Max Pietro Hoffmann
Typefaces: Penteks by Sascha Bente and Timezone by Elias Hanzer
SERVICE: IDENTITY
YEAR: 2025