The website redesign case study for Moormann restructures the digital identity through technical clarity and narrative precision. A central component was the strategic renaming from Nils Holger Moormann to Moormann, following the founder's departure to open the path for a broader brand approach. This shift, paired with a new logo and a design system based entirely on a square form derived from the original logo, aligns with high engineering standards. While this remains a visionary case study and has not been used or implemented, it stands as a definitive exploration of the brand's DNA. All images and trademarks are the property of Nils Holger Moormann Möbel GmbH.

Developed in close collaboration with Studio Lisa Fessl and Anton Rahlwes

Typeface: Suisse International

SERVICE: IDENTITY
YEAR: 2025

SERVICE: IDENTITY
YEAR: 2025